Portfolio

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Reactive content for TikTok - Prime Day 2023

AMAZON

February 2023 - Present

Manage brand and partnership social media strategy on Amazon's lifestyle social media channels - @Amazon, @AmazonFashion, @AmazonHome and @AmazonBeauty.

Own social media giveaway strategy, highlighting viral brands and product bundles to increase reach and followers across Amazon's lifestyle social media channels.

Manage all live content strategy including events like Victoria's Secret Fashion Show and Golden Globes Red Carpet. Attend events to capture, edit and execute in-real-time content.

Create evergreen content across all lifestyle handles, creating graphic collages, shooting and editing videos and more.

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SPORTS ILLUSTRATED SWIMSUIT

March 2024, May 2024, June 2024, November 2024

On-site to capture social content for the 60th Anniversary Sports Illustrated Legends photoshoot, 2024 magazine launch weekend, Miami Swim Week runway show and a 2025 magazine shoot featuring Olympic athletes. Concepted, captured, edited and shared to SI Swim's social channels in real time.

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DIVI

September 2023 - December 2024

Social Media Consultant

Implemented new strategy across all channels, which increased total net new followers by 452%, Instagram engagement rate up 95% and TikTok engagements up 77% in the first six months.

Ideate creative and continually optimize strategy across Instagram and TikTok.

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ELECTRIC PICKS

October 2023 - August 2024

Social Media Consultant

Audited Electric Picks social media channels and recommended an updated social media strategy with optimized practices.

Continually suggest strategy recommendations and content ideas to help increase engagement and follower growth across channels.

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Celebrity Cruises Instagram Feed - December 2021

Creative and copy concepted for World Mental Health Day

CELEBRITY CRUISES

September 2021 - July 2024

Social Media Lead

Implemented new strategy across all channels, which increased Instagram content interactions by 60% in the first 90 days, engagement rate by 17% in the first six months, and total engagements by 50% in a two-and-a-half year period, ultimately doubling Celebrity's Instagram following.

Created brand TikTok handle and strategy, growing followers to 80K in the first year.

Increased Facebook net new followers by 27% and total engagements by 25%.

Received a Gold Travel Weekly Magellan Award for the Social Media Campaign category for the Celebrity Beyond launch campaign.

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LITTLE WORDS PROJECT

July 2021 - August 2023

Head of Social Media

Created and launched social media strategy across all platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube and Pinterest)

Raised Instagram's engagement rate by 65% in the first six months and increased reels interactions by 156% in the first 90 days of implementing new strategy.

Increased Facebook fan growth by 106% in first six months.
Increased Instagram's growth rate by 140% over the two-year period.

Increased TikTok followers by 61% in first two months of implementing strategy, and increased engagement rate by 573% and total video views by over 2,800% in the two-year period.

Executed over 40 collaborative social media giveaway moments with other brands, some resulting in broader collaborations and partnerships.

Generated creative ideas for various campaign and product launches across all channels.

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CELSIUS

November 2020 - August 2021

Social Media and Influencer

Marketing Manager

Managed the development and execution of all social media content strategy and campaigns on Instagram, Facebook, Twitter and TikTok.

Increased following by 94% on Instagram. Increased Facebook organic page likes by 89%. Increased average engagement rate by 5% on Instagram and 17% on Facebook.

Strategized and worked on campaigns for flavor launches, National Fitness Day (turned National Fitness Week) and more. Concepted creative for Summer 2021's flavor launch, Tropical Vibe, which garnered 8.3M impressions and 3.4K new followers cross-channel.

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Discover The Palm Beaches Instagram Feed

The Discover The Palm Beaches x Lilly Pulitzer Superbowl Train

DISCOVER THE PALM BEACHES

July 2019 - October 2020

Social Media Manager

Strategy lead for all domestic and international social media channels. Planned and executed influencer strategy.

Developed creative content, analyzed performance and converted social media followers to visitors of The Palm Beaches.

Increased engagement rate by 40% on Instagram and 25% on Facebook in first five months.

Doubled Instagram following in first year.

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Hollister Co. Instagram Feed - Black Friday

HOLLISTER CO.

July 2017 - July 2019

Social Media Strategist

Led and executed the global organic social media strategy for Hollister Co. on all channels with an audience of over 17 million.

Increased Instagram engagement rate by over 23% year over year, increased total following by two million and launched highly engaged meme strategy that produced top four most viewed videos of all-time on company Instagram channel.

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Attended the opening of the first Anthropologie & Co. to capture and post live content on Snapchat a

Content capture on a blog shoot for Snapchat

ANTHROPOLOGIE

June 2016 - June 2017

Social Media Coordinator

Managed all content on Facebook, Twitter, Google+, Snapchat and the Anthropologie Blog with an audience of over 4.4 million.

Increased Facebook demand by 180% in first five months by optimizing content and determining paid social opportunities.

Prepared weekly and monthly reports using analytical, content performance and scheduling tools including Curalate, Simply Measured, Hootsuite, Google Analytics and more.

Engaged with consumers on social channels and managed customer service requests.

Attended events and shoots to capture behind the scenes content for Snapchat and Instagram Stories.

Updated and maintained the onsite user generated content gallery

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AH.MI HEALTH

January 2020 - March 2020

Social Media Consultant

Audited ah.mi's Instagram channel to help increase followers and engagement.

Generated creative ideas and sourced content for Instagram and Instagram stories.

Increased Instagram followers by 7% in one month.

Increased Instagram engagement rate by 39% in one month.

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MONFORT CO.

November 2020 - April 2021

Social Media Consultant

Concepted Monfort Co.'s social media launch and first campaign on Instagram, Facebook and Linkedin, featuring weekly graphics, highlighting the company and family's rich Western history and coinciding with "Throwback Thursday" messaging and hashtags.

In the first month, Monfort's Instagram following grew by 3%, impressions were up 353% and profile visits were up 98%.

On LinkedIn, followers were up 630% and impressions were up 3,577%.