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Portfolio

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AMAZON HOME

February 2023 - Present

Social Media Partnerships Manager

Oversee brand social media launches on Amazon Home's social media channels

Oversee content and strategy for Amazon Home's TikTok account
Create content across channels, including reactionary TikTok videos, answering followers' questions in real time

CELEBRITY CRUISES

September 2021 - Present

Social Media Lead

Implemented new strategy across all channels, increasing Instagram follower growth rate by 803% in a two-year period. Increased Instagram content interactions by 60% in first 90 days, and total engagements by 1,400% in a two-year period.

Increased follower growth rate by 158% and engagement rate by 17% in first six months of implementing strategy.

Created brand TikTok handle and grew followers to 80K in the first year.

Increased Facebook growth rate by 1,120% and engagement rate by 259% in two-year period. 

Received a Gold Travel Weekly Magellan Award for the Social Media Campaign category for the Celebrity Beyond launch campaign.

LITTLE WORDS PROJECT

July 2021 - August 2023

Head of Social Media

Created and launched social media strategy across all platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, YouTube and Pinterest)
Raised Instagram's engagement rate by 65% in the first six months and increased reels interactions by 156% in the first 90 days of implementing new strategy.
Increased Facebook fan growth by 106% in first six months.
Increased Instagram's growth rate by 140% over the two-year period.
Increased TikTok followers by 61% in first two months of implementing strategy, and increased engagement rate by 573% and total video views by over 2,800% in the two-year period.
Executed over 40 collaborative social media giveaway moments with other brands, some resulting in broader collaborations and partnerships.
Concept creative for various campaign and product launches across all channels.

 

CELSIUS

November 2020 - August 2021

Managed the development and execution of all social media content strategy and campaigns on Instagram, Facebook, Twitter and TikTok.
Increased following by 94% on Instagram. Increased Facebook organic page likes by 89%. Increased average engagement rate by 5% on Instagram and 17% on Facebook. 
Strategized and worked on campaigns for flavor launches, National Fitness Day (turned National Fitness Week) and more. Concepted creative for Summer 2021's flavor launch, Tropical Vibe, which garnered 8.3M impressions and 3.4K new followers cross-channel.

DISCOVER THE PALM BEACHES

July 2019 - October 2020

Strategy lead for all domestic and international social media channels.

Planned and executed influencer strategy.

Developed creative content, analyzed performance and converted social media followers to visitors of The Palm Beaches.

Increased engagement rate by 40% on Instagram and 25% on Facebook in first five months.

Doubled Instagram following in first year.

HOLLISTER CO.

July 2017 - July 2019
Led and executed the global organic social media strategy for Hollister Co. on all channels with an audience of over 17 million.

Increased Instagram engagement rate by over 23% year over year, increased total following by two million and launched highly engaged meme strategy that produced top four most viewed videos of all-time on company Instagram channel.

ANTHROPOLOGIE

June 2016 - June 2017
Managed all content on Facebook, Twitter, Google+, Snapchat and the Anthropologie Blog with an audience of over 4.4 million.

Increased Facebook demand by 180% in first five months by optimizing content and determining paid social opportunities.

Prepared weekly and monthly reports using analytical, content performance and scheduling tools including Curalate, Simply Measured, Hootsuite, Google Analytics and more
Engaged with consumers on social channels and managed customer service requests.

Attended events and shoots to capture behind the scenes content for Snapchat and Instagram Stories.

Updated and maintained the onsite user generated content gallery

AH.MI HEALTH

January 2020 - March 2020
Audited ah.mi's Instagram channel to help increase followers and engagement.

Concepted ideas and sourced content for Instagram and Instagram stories.

Increased Instagram followers by 7% in one month.

Increased Instagram engagement rate by 39% in one month.

MONFORT CO.

November 2020 - April 2021
Concepted Monfort Co.'s social media launch and first campaign on Instagram, Facebook and Linkedin, featuring weekly graphics, highlighting the company and family's rich Western history and coinciding with "Throwback Thursday" messaging and hashtags.

In the first month, Monfort's Instagram following grew by 3%, impressions were up 353% and profile visits were up 98%.

On LinkedIn, followers were up 630% and impressions were up 3,577%.

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